Lisa Robertson: Principal, Lisa Robertson Communications
Lisa Robertson has more than15 years of experience developing, directing, overseeing, and implementing comprehensive public relations and marketing programs and campaigns. She has an advanced understanding of video, print, digital, social, email and collateral communications and the production processes supporting each medium. She is proficient with Adobe Creative Suite, numerous social media monitoring, planning and reporting tools and Drupal and WordPress CMS.
Words are Lisa’s passion. Whether your organization needs a full communications plan to support your strategic plan or help finding the ways to differentiate your organization’s pitches for different audiences, Lisa is up for the challenge. As a sought-after writer, she has done everything from corporate ghostwriting to newspaper and magazine feature writing on education, travel and complex health issues to writing full websites, brochures, community reports and books.
Lisa has a bachelor of arts degree in communication studies from California State University, Long Beach and clear BCLAD multiple subject teaching credential from California State University, Los Angeles. She has lectured on public relations, social media trends and ethics in social media at Azusa Pacific University and blogging conferences.
With more than 18 years experience, Brenda is a well-known public relations veteran who has held executive communications positions with NBC Universal and Crown Media and provided senior-level consulting for Netflix and numerous entertainment personalities. Working with clients, she helps develop unique pitches for regional and national media and has acquired coverage in outlets ranging from The Today Show and Good Morning America to countless national online and print publications.
Chris Lam brings 18 years of experience in digital marketing, social media and nonprofit experience to the Lisa Robertson Communications team. She previously managed the social media programs for Green Dot and Fandango, and she is well-versed in navigating through highly regulated industries. Prior to in-house positions, Chris led social media for Blaze PR, a boutique PR firm, specializing in travel and hospitality, food and beverage, and lifestyle brands. Chris has paneled or taught workshops at BlogHer, HSMAI (Hospitality Sales & Marketing Association), UCLA Extension, Keck Graduate Institute, Costume Designers Guild, and the CRA (California Restaurant Association).